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The official shoe of Freestone Endurance, Altra makes the finest running shoes on the market! Whether you’re looking for a road flat or maximal trail shoe, their shoes will help carry you from the starting line to the finish line.
Altra is also the first shoe company to introduce an entire line of truly female specific shoes. Molded around the unique shape of the female foot and featuring female specific design, women can finally run in a shoe that’s built just for them.
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Tailwind Nutrition
A brand which needs no introduction, we a thrilled to be serving runners the best caloric running drink on the market - Tailwind! A runner staple, this beverage will keep you moving from the starting gun to the finish line. With both caffeinated and decaf options, you can fuel and hydrate precisely throughout the race.
One of the most challenging aspects of the High Lonesome is trying to fuel and hydrated when you’re well above treeline. Altitude can make even the most iron stomach soft, but luckily Tailwind’s balance of glucose/sucrose/electrolytes is tasty and easy on the stomach.
Made by athletes in Durango, Tailwind works hard to reduce their environmental impacts. Their main office is fully powered by renewable energy, they use recycled materials in much of their packaging, and they have centralized their business operations within the same geographic area to reduce their carbon footprint and emissions.
Elevation Beer Company
Brewed in the charming and rural mountain town of Poncha Springs, at the base of the Sawatch, Elevation Brewing’s driving force is creating quality beer. With a diverse and award winning tap list, you can find the perfect beer to fit your adventure. Even better, Elevation believes in inspiring positive impact on the world we share, one pint at a time. They tirelessly support the outdoor community and conservation work in “the Valley” and are loved by locals and visitors alike.
One of the best things about Elevation is their diverse tap list. Tired of showing up to a brewery that serves IPAs and basically nothing else? Fear not, Elevation has almost two dozen beers of all different types. Think lagers, kolschs, browns, porters, stouts, IPA’s, barrel aged, imperials, quads, sours…even cask aged beers and hard seltzers! Add in a delicious food truck, a cozy taproom, and fantastic bartenders and you’ve got yourself a fantastic set up.
Be sure to stop by the tap room for delicious beer! We’ll be slinging their beer (for free!) at the finish lines of the High Lonesome 100 and the Sawatch Ascent 50k.
7000 Feet Running Company
No mountain town is complete without a local specialty running store, so when 7000 Feet opened its doors in early 2017 we were thrilled. A great store with even greater people, 7000 Feet has everything a runner needs. Locals can give you the beta on good trails and conditions, whilst providing you with the gear you'll need. They carry a huge selection of shoes (including Altra!) as well as other High Lonesome favorites, like 2Toms, Tailwind, and Rabbit.
Andrew (the owner) has been a huge help to the races and is our High Lonesome 100 HQ Director. What does an HQ Director do? Well he sets up, manages, and holds down the entire start/finish line during race week! It’s a huge job, but Andrew makes it look easy. Besides supporting the race, Andrew is a community leader in Salida and works tirelessly to support working-class families by pay livable wages, providing benefits, and stable working environments. When you spend money at 7000 Feet, you’re not just supporting a local business (which is great in and of itself), you’re also supporting local families. It means you can get the gear you need while helping support the wonderful people in the Arkansas River Valley.
Colorado Fourteeners Initiative
Colorado has almost 60 peaks rising above 14,000 feet, and are the gems of our amazing state. But their popularity means that many of these mountains are being loved to death. Old trails are eroding, social trails are being cut into fragile alpine ecosystems, and overcrowding is leaving them covered in trash and human waste. So, it's a good thing that we have the Colorado Fourteeners Initiative to be leading the charge to maintain and improve these mountains. CFI is the leader in new trail construction, and they work tirelessly to protect these areas. We work with CFI in a variety of ways, from trail work days to donating the proceeds from our trail work opt out fund. We really can't stress enough how important of a cause this is, and your support is needed and appreciated.
Continental Divide Trail Coalition
Traversing the spine of North America, the CDT is the greatest long distance trail in the country. The CDTC is a phenomenal organization that is tasked with protecting the 3000+ miles of the the trail. They are also leading the trail nonprofit world in diversity, equity, and inclusion policies and initiatives. And on top of all that, they are primarily responsible for building and maintaining the best sections of the High Lonesome 100. Since 2017, we have been able to continue building our relationship with the CDTC and are excited to continue our fundraising and stewardship work with them.
Interested in learning more about sponsorships and partnerships with Freestone Endurance? Send us an email! We can provide our Sponsor Guide and set up a time to connect to learn more about you and your brand.
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